Bespoke Tailoring | Edward George Tailoring

At Edward George we believe every garment should be more than just clothing - it should be an extension of your personality crafted to perfectly complement your lifestyle. Serving clients in Cheltenham, Gloucester, and Oxford, we cater to those preparing for an unforgettable wedding, business meeting or simply want to elevate your everyday look, we offer three levels of tailoring: Full Bespoke, Semi-Bespoke and Made-to-Measure. Each one delivers a unique experience providing not just a garment but an investment in both lasting craftsmanship and style.

Our Full Bespoke service gives you complete freedom to design your suit from scratch, every detail from silhouette to fabric choice. Whether you envisage a classic wool suit for all seasons, a rich velvet jacket for formal events, the soft elegance of cashmere or a unique blend of wool silk and linen, we source the finest fabrics from world-renowned mills such as Scabal, Holland & Sherry, Huddersfield Fine Worsteds, Dugdale Brothers, Standeven and Fox Brothers - your possibilities are truly endless. Fully floating canvas, hand-stitched buttonholes, premium linings, silk threads are just a few of the luxury touches that define a Full Bespoke garment.

Semi-Bespoke is where tailored craftsmanship truly starts to shine. Blending with Savile Row precision, this option brings you closer to the full Bespoke experience, offering hand-drawn, hand-cut and hand-finished suits and jackets made from the finest fabrics like wool, cashmere, linen and silk blends and many more. You’ll have the freedom to customise every detail—from the cut and styling to the vast fabric selection, to buttons and threads and always a full floating canvas construction for superior structure and durability.

Semi-Bespoke is an incredible investment for those looking for handcrafted quality at a more accessible level. Each suit is designed to not only fit perfectly but also to endure years of wear. Always made with a full floating canvas and with the ability to make future alterations - thanks to built-in inlays, your suit will adapt as your body changes, making it a wardrobe staple. Completed with a minimum of three fittings - because no one wants a beautiful suit if it doesn’t fit properly! This level of craftsmanship guarantees a suit that holds its shape and serves you for years to come, giving you the handcrafted excellence you’re looking for.

Ready in approximately 10 weeks.

Both our Full Bespoke and Semi-Bespoke options offer a level of craftsmanship and exclusivity that goes far beyond what is possible with Made-To-Measure.
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Full Bespoke provides the ultimate in unparalleled luxury, customisation and exclusivity. Semi-Bespoke offers a perfect balance of handmade quality and affordability.
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If you're looking for something that combines artisanal Savile Row quality with a beautifully tailored fit, these options are unquestionably for you.
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With our Made-To-Measure garments we offer a hand-sewn full-canvas construction and hand-sewn buttonholes as standard. This ensures your suit or jacket maintains its shape, elegance and durability for years to come.

You’ll choose from hundreds of fabric options from world renowned mills - classic wools, breathable linens or bamboo blends, with a choice of styling options including single or double breasted, lapel styles, button styles and linings. Whether you want a slim silhouette or a more relaxed cut, the choice is yours. We take your exact measurements, tailoring the garment to fit you perfectly.

Our Made-To-Measure is the perfect entry point into the world of tailored garments. It’s a big step above any ready-to-wear but remains a more accessible option for those looking for both lasting comfort and style. Our suits and jackets are crafted using many traditional techniques associated with Bespoke tailoring. These include some hand stitching which ensures a superior look and feel. In addition, extra inlays allow for future alterations ensuring your suit can evolve with your body therefore making it a lasting investment in your wardrobe you won’t regret.

Ready in approximately 8 weeks.

What is the difference between Bespoke and Made-To-Measure?
When deciding between Bespoke and Made-To-Measure tailoring, the key difference is in how personalised the garment is.

Bespoke: This is the highest level of tailoring available. A Bespoke suit is crafted entirely from scratch, based on your specific measurements and preferences. The tailor creates a unique pattern for you, offering limitless design options and a perfect fit. The construction is made entirely by hand, allowing for intricate details and superior craftsmanship. Bespoke suits take longer to complete and are more expensive due to the time and expertise involved. Unfortunately and very misleadingly, Made-To-Measure is often advertised as Bespoke when it is clearly not. An easy way for you to tell the difference is the cost.

Made-To-Measure: A Made-To-Measure suit starts with a pre-existing pattern that is adjusted to fit your measurements. While there is still customisation, it’s more limited compared to bespoke. The suit is assembled by machine, meaning fewer design options and less precision in fit, though it’s often quicker and more affordable than bespoke. In short, bespoke is fully tailored to you from the ground up, while Made-To-Measure refines an existing design to fit your body better.
Why do people use the term Bespoke instead of Made-To-Measure or Custom Made?
The term “Bespoke” is often misused by businesses to suggest a higher level of customisation or quality than is actually being offered. In traditional tailoring, Bespoke means a garment made from scratch to the client’s exact specifications, involving multiple fittings and hand-crafting. However, some companies may use the term more loosely to describe Made-To-Measure, Custom or even altered off-the-rack suits, which do not meet the true bespoke standard.

This misuse can mislead clients who may believe they are getting a fully tailored garment when, in fact, they are receiving something with fewer customisations and a less precise fit. Some tailors and industry professionals have even pushed for legal protections on the term, similar to how “haute couture” is protected in France, to prevent this kind of confusion.
What is the cost of a Bespoke suit?
The bench mark for any Bespoke suit is the Savile Row craftsmanship and experience that goes into making a suit. The basic price is around £5000 Inc Vat for a 2 piece suit. Prices would then increase based on the cloth chosen and complexity of the design they can go up to £10000+.

Savile Row tailors often have large overheads, including premium London rent, high staffing costs, and the expense of maintaining a prestigious showroom. These factors all contribute to the high prices of their bespoke suits. Running a business in such an iconic location adds considerable costs, which are passed on to customers.

In contrast, we can offer the same level of Savile Row craftsmanship for significantly less because we operate from a lower-cost location and have more streamlined operations. As a result, you get true Savile Row craftsmanship without paying for the brand’s real estate or luxury setting.
Am I free to choose the fabrics for my Bespoke suit?
YES. We understand that a great suit always starts with an exceptional fabric and our Bespoke, Semi-Bespoke and Made-To-Measure options optimise this belief. That’s why we work exclusively with some of the finest cloth mills and merchants around the world giving you access to a huge range of premium options. From sleek wools, relaxed linen and silk blends, fine cashmeres and tweeds to luxurious velvets for special occasions. We’ve got or can source the perfect fabric for every occasion.
How long does it take to get a Bespoke suit made
A Bespoke suit can take anywhere from 8 to 16 weeks to complete, and this timeline can stretch depending on a few factors. First, it requires multiple fittings—usually three to five—to ensure the perfect fit. Each fitting allows for adjustments, which takes time and expertise. The tailor needs to handcraft the suit with precision, involving up to 50 hours of labor for simpler designs and even more for complex garment.

The process can also vary based on how busy the tailor is. During peak times of the year—like wedding season or the lead-up to major holidays—tailors often have more orders to fill, which can extend the timeline. Each bespoke suit is entirely unique, so the more customisation requested, the more time it may take to complete. We aim to have our suits to the final fit stage within 10-12 weeks.

BESPOKE AND

MADE-TO-MEASURE

TAILORING FOR MEN

BESPOKE

SEMI-BESPOKE

MADE-TO-MEASURE

Full Bespoke

Semi-Bespoke

Why Choose Semi-Bespoke or Full Bespoke?

Made-To-Measure

Frequently Asked Questions

What is the difference between Bespoke and Made-To-Measure?

Why do people use the term Bespoke instead of Made-To-Measure or Custom Made?

What is the cost of a Bespoke suit?

Am I free to choose the fabrics for my Bespoke suit?

How long does it take to get a Bespoke suit made

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