How to Build a Better Website - The Ultimate Website Cheat Sheet [Infographic]
Simple Tricks to Increase Sales from Your Website
Website popularity and traffic has been increasing steadily over the past decade. Back in the old days (ten years ago, that is), people grabbed the phone book when someone wanted to know about a company. Now, they use that phone book for a computer stand or a door stop and turn to Google for answers.
Having a Well-Designed Website Has Proven Benefits
When evaluating your overall marketing strategy, it’s important to see how your web design affects or impacts your strategic goals. About half of people who get a marketing email from a business will visit that business’s website as a result.
Shopping from a mobile device is becoming more prevalent, too, although using a laptop or desktop is still ranked as the superior online shopping experience.
Recent studies show that 88 percent of people visit a business’s website before making a purchase. E-commerce is growing 23 percent year-over-year, yet 46 percent of American small businesses do not have a website.
The internet is the first place most of us look when we’re thinking about a purchase. Why would you handicap yourself by not having a place to showcase your business services or products?
What’s the Real Story?
These statistics speak for themselves when it comes to the importance of having a quality website for your business:
- 96%
of Americans have made an online purchase
in their life, 80% in
the past month alone.
- 93
percent of buying cycles begin with an online search.
- Half
of potential sales
are lost
because people can’t find
information easily on a website. Of those users, 40 percent never
return to a site after having a negative experience with it.
- 79
percent of web visitors who experience problems with a
website say they are less likely to return
to it.
- About 40% of web visitors leave a website if it doesn’t
load within 3 seconds.
- 38 percent will leave immediately if the design or layout
is unattractive.
- 72 percent of people are more likely to stay on a mobile-friendly
website.
The Bottom Line?
I’m sure you’ll agree that having a quality website is a necessity. Your website is your first impression with your customer, your thirty-second intro in online "speed-dating" for businesses. It takes customers .05 seconds to form an opinion about your brand once they open your site.
94 percent of people say bad design is the reason they don't trust a site. Having pro website design increases trust in your business and services. Which, in turn, increases your profits.
Our Ultimate Website Cheat Sheet shows how to create a stellar website that actually converts leads. Follow these tips and your brand is more likely to stand out from the competition.
Website creation can be tedious. If you ever feel overwhelmed by the comprehensive website design process, you might want to consider hiring a professional to do the hard work for you. Then you can just sit back and reap the rewards of a site that grows your business.
If you're looking for professional web design for your business in Amarillo or the surrounding area, give us a call at 806-374-6262.
Sources:
Score – How Can You Not Have a Website Yet?
Blue Corona – 29 Small Business Digital Marketing Statistics
Disruptive Advertising – 2018 E-Commerce Statistics
Bop Design – Significant Web Design Statistics for Skeptics
Neil Patel – How Loading Time Effects Your Bottom Line
C&B Marketing is Amarillo's leading full-service marketing partner. We specialize in digital consulting, responsive web design, rebranding, graphic design, advertising, cohesive marketing plans, promotional products, signs, banners and printing. We've been in business since 1962, and we'd love to help your business reach its full potential. With a growing creative department and digital marketing team, we continue to expand our expertise, hoping to help small businesses around the panhandle reach customers and stand out from the competition.