Overview From 400 a month to 32,000 Organic Traffic a Month (7000% increase in traffic). Huge increase in national leads (Both Pension & Equity Release) Only 1 content writer A small link-building budget of less than £500 per month A long-established small to medium sized Financial advisor company that wanted to generate leads in the UK Pension and Retirement Planning industry. The vast majority of the traffic was for Penison Advice /Retirement Planning related search terms. Around 12 months into the campaign we decided to generate national leads for equity release on top of pension and retirement planning. The domain did not have a single existing piece of content or even mention the word equity release. I was able to replicate the exact same content strategy I used for pension & retirement planning to generate national leads for equity release. I was able to to outrank some of biggest equity release companies in the UK for huge lead gen search terms in both Pension & Equity Release. The traffic is still growing I believe it could hit 30-50k users a month without any further work. Within this case study I'm simply saying what worked for me, this is by no means a how to guide to do SEO. In fact, if I was to do it again, I'd do things differently. Its worth noting that this was all achieved with just myself and one single content writer who was following my content briefs. Whilst we kept to a decent pace, things may have been achieved much quicker and at a far larger scale with a team of writers.