Why use sustainable packaging?

Sustainable packaging does exactly what it says on the tin- it improves sustainability. This means a compromise that meets present economic needs while not affecting the needs of future generations. To achieve this, packaging that is sustainable must have an increased lifecycle, moving away from single use and towards longer lasting packaging that reduces environment impact and ecological footprint. Look out for packaging that strays away from plastic or (better yet!) limits it completely, opting instead for materials that can be recycled, are biodegradable or re-used/returnable, use less resources and are sourced ethnically and locally. It’s also important to look at the bigger picture, understanding the products journey, from supply chain, marketing, use and what happens in the afterlife for the product- there's a lot to consider! 

There is a stigma that green alternatives are costly and that there is a compromise on the quality. The good news is that sustainable packaging has come a long way in terms of innovation and quality, and we now have access to a broader variety of sustainable options within branding and packaging, from sourcing, material, process and even printing inks. With more suppliers investing in and offering sustainable options, it doesn't cost the earth to buy into greener alternatives as a specialist service, and as a bonus, potential customers will appreciate the eco-conscious decisions your company is making- this could even be the difference between leads becoming conversions.