METHODOLOGY
OR04.1
METHODOLOGY
OR04.1
Y-AXIS
Spanning innovation and balance, the poles of the Y Axis help ideas serve the constant development of their respective category, while a foundational offering makes it understandable to all levels of brand advocate.
X-AXIS
Spanning needs and values, the poles of the X Axis ensure output addresses a market’s most prominent needs while incorporating symbolic value to connect with consumers on a deeper, more emotional level.
LOCATION
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© 2021 All Rights Reserved | Otto Resource
© 2021 All Rights Reserved | Otto Resource c/o Adam Barnard