Open Tools for Technical Observation
Studio Otto is an open-source digital product archive and educational resource instated to improve decision making in the face of excess production pressure.
The Product
Is Noise
Concept Brings Clarity
- With a lack of open source tools leading to a growing disconnect between brand output and the needs of broader society, Studio Otto is establishing itself as a renegade. Carving out a set of free principles for the next generation of product professionals to consult.
- By crafting a freely-constituted cultural ecosystem framed by independent minds and future activists, Studio Otto is the icon of an educated and independent voice. Directive and far-reaching, Studio Otto is addressing a global product distress with free tools.
- By pioneering a new way of thinking, uniting the shared values of global communities amongst the chaos of an overwhelmed product market, Studio Otto sees clear value in clearing space for careful consideration. The product is a noise for the good of the world.
By analysing products through four key lenses, Studio Otto reduces the disconnect between brand offer and the values that drive consumers to form lasting relationships with their purchases.
The so-called Otto Axis is a methodology for brands, creators, and budding designers to begin creating comprehensive portfolios from the very earliest stage. By carefully considering the central most point of a brand’s products, we may grow selections of products that are steeped in value and withstand the test of time. The Otto Axis is also a valuable strategic tool for promoting balance throughout collections. By promoting an active spread across the axis, we may better understand the value of design.
Taken from the Italian word for “eight,” Studio Otto is intrinsically linked to the figure eight, the mathematical symbol representing the concept of infinity.
Innovative
Syntactical products that have served to further the development of their respective category. Setting the standard for the future.
Foundation
Every brand needs to balance its most innovative products with a selection of core goods that makes a foundation.
Pragmatic
Pragmatic design is an approach to products that addresses the most apparent needs of consumers with the intention of alleviation.
Emotional
Semantic designs that incorporate symbolic value and are fueled by deeper lying meaning, and are essential for creating bonds to the derivative culture.
Axis Animation
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Studio Otto
Studio Otto namesake is linked to the figure eight, the mathematical symbol representing the concept of infinity.
The name is thus a mandate, a drive, and a commitment towards crafting a counter-product revolution.
Studio Otto
Introduction
Studio Otto is a digital product archive and open-source analysis platform forging a better tomorrow with meaningful design.
Method
INNOVATIVE
Pulling together US military and Japanese workwear styles, the Harrier Down JKT is built with a specialized nylon and cotton blend and garment dyed with a natural treatment.
BALANCE
A new hiking-boot style referencing early utilitarian designs, featuring a Vibram tooling system, leather upper, and protective rubber overlays.
NEED
An advanced avalanche airbag pack featuring a rechargeable battery and powerful centrifugal blower that achieve the same pressure and fill rates as gas cartridge systems.
Analysis
Foundational
Category: Clothing
Object: Shirt
Brand: UNUSED
Material: Cotton
Technique: Twist Flannel
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Foundational
Category: Clothing
Object: Shirt
Brand: UNUSED
Material: Cotton
Technique: Twist Flannel
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Foundational
Category: Clothing
Object: Shirt
Brand: UNUSED
Material: Cotton
Technique: Twist Flannel
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Foundational
Category: Clothing
Object: Shirt
Brand: UNUSED
Material: Cotton
Technique: Twist Flannel
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Foundational
Category: Clothing
Object: Shirt
Brand: UNUSED
Material: Cotton
Technique: Twist Flannel
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Foundational
Category: Clothing
Object: Shirt
Brand: UNUSED
Material: Cotton
Technique: Twist Flannel
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
GLOBAL CONFIGURATION
An ever-evolving visual study focusing on the elementary forms that have given rise to the most complex ones over time. Leveraging subcultural nuance and obscurity as a means for better observation.
ROLD SKOV
Full-suite brand project for Italian fashion label Rold Skov focusing on the construction of a more compelling brand narrative.
Full study launching soon.
STUDY AS A SERVICE
In a world flooded by material goods, observing individual products for their unique contribution becomes vital.
Full study launching soon.