Digital Marketing Services

Digital marketing services are an integral part of you marketing strategy. To really make a difference in this space, you need to know who you are talking to and how to reach them, as well as understanding the market and your competition. Here is a detailed guide to digital marketing from CIPR Communications.   

Here are some of the ways CIPR makes a difference in the digital marketing space: 

Brand awareness in both B2B and business to consumer fields should be a top priority. Nearly 2.5 billion people have a social media account! Numbers like that make it easy to understand why social media is crucial to creating brand awareness. Below are four effective strategies to incorporate into your online strategies. 

Brand awareness should be your top priority. 

• BE CONSISTENT ACROSS ALL PLATFORMS:   Building a strong and reputable brand doesn’t happen in the blink of an eye. It takes time, patience, tinkering, and dedication. It is important to build a strong and consistent brand across the respective social media platforms being deployed. A brand’s image and profile on Facebook, Instagram, Twitter, LinkedIn, website, and wherever else it has an online presence should be uniform. Consistency with style, tone (what and how the brand communicates), graphics and visuals (pictures, gifs, emojis, videos), colours (gives personality, impact and meaning), quotes, and popular hashtags lets followers know what to expect.
• CHOOSE APPROPRIATE NETWORKS: Knowing which networks to invest your time and energy in is imperative. Find the right platforms that support your brand’s image. What do you seek to achieve? Not all platforms will fit your brand visions. Facebook is one of the top platforms for promoting brand awareness and ease of use. Instagram is perfectly tailored for brands with a heavy reliance on images – think retailers, restaurants, event venues and artists – and is effective in reaching the millennial age group. LinkedIn is excellent for B2B and a strong choice for business-related content and connecting with corporate influencers.  
• POST REGULARLY:  It’s admittedly challenging to balance between too much posting and infrequent posting. You don’t want to flood people with posts, nor keep them in the dark. Tweeting a couple times a week or one Instagram post a month, will soon make you an afterthought. Publishing is more important than ever. How frequent you post is largely dependent on your audience. This takes some trial and error and keeping an eye on your analytics. Analytics lets you gauge which posts are gaining the most engagement. Ask for feedback and encourage discussions about what you post. Determining a content schedule for each platform can also help.
• CUSTOMER SERVICE AND ACTIVE ENGAGEMENT: You have to be reliable, fast, and responsive when it comes to inquiries and communicating with current and potential customers online. A quick and timely response shows your human side and that you care for your customers. Social media users yearn for authenticity and active engagement with your audience goes a long way. If someone writes a positive review, acknowledge and like their post. If you receive a negative review, have the appropriate person on your team address the complaint with genuine transparency and make your efforts in solving the problem known.

You need both types of trust to create brand value and a stakeholder communication plan that will help you develop positive relationships.   

CIPR suggests that you use a variety of tools for maintaining and increasing your brand awareness.

• STRATEGIC EMAIL NEWSLETTERS: You many have never considered the impact that a well-planned and strategic email newsletter can have within the marketing space. The strategies we develop are more than just your typical eblast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects. 

 Our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customers place their trust in you. CIPR Communications prides ourselves in understanding anti-spam laws so our clients are always compliant. 

 As we work with clients, we know the right trigger points within a marketing plan for upping our email marketing game through tools like marketing automation. One of our favourite marketing automation tactics for marketing plans? Special offers and discounts on a customer’s birthday! 

• A SEARCH ENGINE OPTIMIZATION OR SEO PLAN:  When it comes to search engine optimization (SEO) we take the approach of adapting to the current digital environment. This adaptive mindset and innovative SEO strategies are the only way you stand a chance at reaching the top of any search engine results page. Our SEO methodology ensures we utilize only the best and latest industry practices. 

SEO ensures your brand shows up in a highly saturated search engine like Google by using specialized keywords embedded in the content of your site, monitoring your competition online, and providing updates based on the results of search habit reports. Our team at CIPR Communications knows that a strong SEO strategy is the best way to increase your reach while also increasing new visits to your site. 

1. Register Your Business on Local Directories 

It’s important that you get your business’s name out there. The first step CIPR takes is ensuring we register your business on local online directories. A couple tips here if you’re doing this on your own: 

• Make sure your business’ address, hours, and name is accurate in your Google My Business Listing. 
• Ensure your customers are leaving positive reviews. The more reviews you have the better your ranking can become. Boost your SEO by incentivising your team and your clients to leave reviews. 
  
• Make sure your business is listed in other online directories too. Local search is important, and people may be trying to find your business on another location-based platform like Facebook, or Yelp. 
  

2. Do Your Keyword Research 

In the world of SEO - words matter. CIPR does extensive research based on your area and market to see what how your audience will find you. We use tools to understand search volumes and trends. This allows us to make a content calendar and a keyword strategy that can resonate with your target market. (If you are starting this exercise on your own, brainstorm the key words you think your customers are using to search your business.) 

The CIPR team uses Google Analytics, Adwords Keyword Planner, Google Trends, and SEM Rush. If you’re using a WordPress website, you could try SEO Yoast which is a WordPress plug-in that helps you make SEO decisions that will be part of your keyword strategy. 

By creating a keyword strategy, we can further identify words that are most important to your business goals and offerings. We look to make sure that we are using strong titles and headings when creating content and we pay attention to category and alt tags. This allows us to create content that will grab the attention of those searching. 

3. Publish Relevant Content and Update Regularly

CIPR clients know that when we handle your SEO we will be posting a new blog or content piece on the website each week. Content is based on those search terms that we know are important based on our keyword strategy and it is also based on industry news. 

One of the most important things that you can do for your SEO is to stay on top of current events, and content that is happening within your industry. At CIPR we stay educated and know when a topic is trending and important for our clients’ SEO. If something is interesting or relevant, then your business should be talking about it! 

When you stay on top of your updates and content, you become a resource for information, and you’re sure to become a go to source! When Google recognizes that users visit your site for articles and information, they pay attention to you too. 

4. Web Speed 

We’ve all been there, and all know the feeling of waiting for a webpage to load. You want immediacy and so does your audience! Focusing on a strong site speed is an important part of your SEO strategy. 

Ways CIPR helps speed up your websites load time include: 

• Optimizing your images 
• Fixing technical issues like broken links 
  
• Minimizing spelling errors 
  
• Ensuring plug-ins and security are up to date 
  

5. Off Site Link Building 

Developing a link building strategy is another important way to increase your SEO and is another way the CIPR team helps get you and your business out into the online world. 

We start by considering partnerships with credible bloggers, content creators, and leaders in the industry or even in your area to start. We also look for potential media coverage and press opportunities. 

6. Awesome Reviews 

We know that SEO requires reviews – and that great reviews can be leveraged across platforms and approaches with your marketing plan. A part of our marketing plan process, we will be to ensure that your business has great reviews online. This suggests great brand management and reputation in the online space, which is ultimately where your audience will go first to find out more information about your business. 

We focus on platforms such as Google, Facebook, LinkedIn, and TripAdvisor. We create campaigns to encourage your existing customers to leave a positive review or recommendation of your business. We find the right avenues to share those reviews, and ensure we are replying to every comment left on the various review channels by customers. Asking for reviews from your returning customers is a great way to increase your presence online but also builds relationships. At CIPR we love using tools like BirdEye, it allows you to stay on top of your reviews on across multiple platforms by automating the ask to your customers.