In this week’s 733Park Check-In, we hear from our Founder and Manager Director, Lane Gordon. After building an impressive 20-year career in investment banking advising clients, Lane shares essential advice he tells his clients to continuously create value for their company. Also, after experiencing the shift himself, Lane fills us in on trends in tech acquisitions.

Lane Gordon – Founder and Manager Director of 733Park

Preparing for the Future

How is your company preparing for the future? An answer to this question may be that your company is constantly innovating and adding the latest technologies into its operations, or the software systems your company uses continuously get updated and improved. These early preparations may be the reason your company survived the pandemic. Another way your company should be preparing for the future and repeatedly create value is by forming a “stickiness” with your customers.

Essential 1-On-1 Client Advise: “Stickiness”

Lane mentions that depending on the firm, he'll advise his clients to find ways to integrate themselves with their customers’ purchasing habits. This is done when your customers have to make a routine purchase of the product or service you offer, like a subscription service. "If your customers are paying a monthly SaaS fee, or if they're processing their payments through you, they'll be with you for a long time because they're routinely using your processes or services."