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Articles

"Vision without action is merely a dream. Action without vision just passes the time. 
Vision with action can change the world." 
- Joel A. Barker

By armancefilms 27 Apr, 2019
Ever wondered why video production costs so much? Here you'll find 3 reasons and get a better understanding of why your investment in video requires a healthy budget.
By armancefilms 22 Feb, 2019

Here are 3 Tips that will help you make your decision wisely:

  1. Spending lots of money does not guarantee your success

There are five different levels of online video quality. Hingemarketing.com describes these categories very well. You’ll catch the distinctions easily.

  • Amateur            
  • Semi-Pro            
  • Professional      
  • Premium              
  • Hollywood

As the quality of filming increases, so does the cost. Does this guarantee you’ll reach your intended goals for marketing, viewership and ROI? Nope. If that were the case Hollywood Blockbusters would always succeed.

  1. Doing it yourself does not guarantee success

Is DIY the way-to-go since it’s cheap, and everyone with an iPhone has a shot at going viral? Not likely. “Going viral” on accident is always possible—and can even be a fun approach for a premium campaign—but though the early years of social media (2006-2010) brought ubiquitous virality, these days most social platforms suppress the reach of your shares after a certain number of views. Thus, in order to get your video marketing or video content to reach beyond your friends or cut through the noise on TV or online, you’ll end up paying for digital advertising.

  1. Budget according to the long-term success of your company

The real goal should be finding a production company that understands the intersections of video quality, your budget, and the legacy of video content. That’s where Armance Films shines because we understand your video as an investment that lives forever. This means you’ll be able to use your video again and again—beyond the initial purpose of your video production. Our filmmakers know how to shoot video so that 15 seconds can captivate as powerfully as 15 minutes. And that’s because we know you’ll be using your video production for social media, blogs, film festivals, advertisements and much much more. Plus, you’ll be able to re-use this content for years to come because of the attention and avant-guarde cinematography we include in every frame. In short, our video production services are timeless, and that’s the value you need to make the most of your investment.

Quickly becoming one of the best film production companies in Atlanta, we're excited to meet you and see your ideas come to life. Tell us more about yourself , or call us @ 470-234-9234

By armancefilms 22 Feb, 2019
...and some days it's hard to discern. So what are some tried-and-true ways to find perfection everyday through the lens of your preferred paintbrush. 
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