Google understands relevancy through analyzing content semantics, so without content Google may have trouble classifying your content.
But how to keep producing relevant content on a regular basis?
Here are a few methods:
A personal favourite tactic of mine is the branch topic list. What is this? It is a brainstorming tool that gets you dozens of potential content ideas that you can draw from. As we all know, it is often thinking of ideas that hold us back. So having these lists are a lifesaver, and will ensure you are never coming up with half-formed concepts just because nothing else is available.
Start with one headline. Then make a few branches from that headline and create other headlines that could cover other aspects or angles from the original. So, it may look something like this:
You can do this with a handful of starter headlines and end up with a full list of alternating topics that will vary content. Just go from list to list so things don’t get too stale.
You may even find other headlines coming from the subheadings, branching out etc.
QDF (Query Deserves Freshness) is no joke. Google would often stop ranking your article if there’s a fresher one to rank, even when that fresher article doesn’t have too many backlinks.
You need to keep your content fresh. And that involves updating your old content. That is key to SEO maintenance.
Let’s say you are writing about a marketing tactic that is popular in email engagement. But it has been three years and that information is no longer entirely relevant, even though the main topic (email marketing) is.
You could take that post and write an update that talks about how things have changed and what can be done now. This has two benefits: first is getting a fresh post out of something that doesn’t need to be restarted from scratch; second is being able to link to the original piece and perhaps get some traffic on an old post that would have remained dormant otherwise.
Browse your blog archive and check out popular posts that have gained a lot of attention in the past. Then think of ways you could potentially update those posts in order to once more spark the interest of your audience. This should be a regular maintenance task on your website.
Looking at that list of ideas for re-packaging old content, did any of them stand out as forms of media you have never tried before? It may be time to start expanding what you create, and producing something brand new.
This will attract a new kind of audience, one that is drawn to the media in question. Usually write blog posts? Start making infographics or videos. Never done a Slideshare slideshow? Consider it now, and see if it gets any bites.
Use TextOptimizer.com to discover new angles to branch out to:
You will be able to recycle your content better this way, and it will keep you from being burnt out. That will inevitably have an impact on the speed that you create new content.
Even more until you have an entire tree of potential pieces waiting for you to write.
I consider this the laziest good idea you can use when it comes to making fast, effective content. quotes are an amazing tool for getting information out to people from experts who know best, and also connecting to that person’s audience. Influencers are some of the best people to get quotes from, and they are usually happy to get them.
You can do full interviews if you can get them, but those require a lot of preparation and work. They may not be great for boosting your post frequency. Which is why trying a platform like MyBlogU, where you can get quotes from multiple sources quickly, is an effective alternative.
This is another one that takes a lot of preparation and time, but the return is much higher than a single interview.
Live content is generated through audience participation events. Webinar, Tweetchats, live interviews with multiple people and hosting chat written questions… These are some of the ways you can pull it off.
From there you can get recorded videos, podcasts, transcripts, question and answer master lists, and other post possibilities that make live content really productive.
Covering hot trends is one of the most efficient ways to build traffic. However it’s almost the most time-consuming, and often stressful, of content marketing tactics.
You need to be always monitoring the news. And you need to develop your own, productive way to cover them.
A funny thing is that most of the time you spend crafting a good article is not actually writing, you spend an enormous amount of time on research, editing and beautifying.
The latter can actually be much faster and efficient than you can imagine. I spend one second per visual just because I have my carefully selected tools and I know how to use them fast:
Editing is another tedious part. While there’s no way around re-reading your piece at least twice, you can make your editing higher-quality and more productive with these two apps:
You do want to create lots of archives of content and visuals you are creating: Don’t throw anything away! I use cloud platforms to save and auto-update my archive.
Profile
My name is Pulkit Agrawal and I'm the Founder and Managing Director of
UR Digital. I invest my soul and imagination into every client. I have worked across many industries, over the past 15 years and countless highly successful SEO projects and campaigns.
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Multi-lingual SEO (English, German, Cantonese, Mandarin and Japanese). Google, Semrush, BEC Australia and LinkedIn certified. Member Entrepreneur Leadership Network. Guest Author Entrepreneur, Semrush & Inside Small Business.
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