Get to know Cube Online’s employee Jess Daisy Lowe! Yes, Daisy really is her middle name and we think it suits her to a tea. Jess is very much a people person – she’s patient, knowledgeable and likes to chat – this is why she works so well within our Customer Success Team. Our customers have told us how much they enjoy working with her too – she’s a phone call away when they need support or training. We managed to squeeze in five minutes with Jess (in-between her calls) to chat about her job and get to know her a little better. Describe your role at Cube Online. Essentially, it’s my job to help our customers succeed online! My role is part of the Customer Success Team and I provide training and support to new and existing clients. How can customers make the most out of Cube Online’s services? The great thing about our software is that it’s really easy to use. For businesses that are customer facing and use Cube Reviews, it’s really important that you involve your team to get the best results. For example, engage your team by getting them to invite customers to write a review on their experience with your company. They can then send a link via text or email. We find that customers who follow this process get amazing results and lots of positive feedback about their brand. How do you support Cube Online’s customers and their businesses? I have been doing this job for a while now and I have formed some wonderful relationships with our clients which has helped me to understand their business needs. Some of my customers actually refer to me as their ‘go-to girl’ because they call me when they have a question or need help using our platform! I genuinely care about our clients and want to see them succeed. Whether that’s increasing the visibility of their businesses online, helping them to rank above their competitors or generating new sales leads, it’s my job to make sure they’re confident using our platforms so they can achieve the best results. Tell us about your career and the roles you’ve had in the past. My experience is vast which has been a great way to learn and understand what I want to do in my career. From working as a sales and customer service representative for a makeup brand and roles at a variety of tech businesses to being employed on a sweet potato farm in the Aussie Outback, I have gained so much knowledge. I have come to the conclusion that my true passion is in the digital space, so I will continue my career here. What digital marketing advice can you give to small and medium-size businesses? If you want your customers to find you, then you need to have an online presence. No matter if your business has an e-commerce store or a shop front you need to be proactive in building your brand’s look and feel on the web. That’s why we offer all the tools to support your business – they’re easy to use and affordable! What sets Cube Online apart from other SaaS providers? Our clients have access to premium support. We go above and beyond to help our customers; we don’t just give our them access to the platform, we ensure they know how to use everything and if they need help they can call us. What is something about you that people would be surprised to learn? I have a degree in photography! Documentary photography was a favourite subject at university and helped me become confident with other people. I worked on a project where I had to ask a complete stranger if I could document their life for two weeks. It was a great experience – the lady I worked with did a lot of gardening and baking – not only was it fun, but I also gained a friendship at the end of the project too. What does a typical working day look like for you? I spend a lot of my time training our new customers over the phone. Our clients can now book appointments with me via our website which makes it easy for them to talk at a time that suits them. What’s the best part about your job? I love talking to people and helping our clients. I am very much a people person and have built rapport with a lot of my customers. How do you spend your free time? I like to catch up on some of my favourite TV shows or read books. At Cube Online, we're all about Making Online Easy! Have a question or want to know more ways to boost your business’s online presence? Get in touch with one of our awesome customer service representatives today.

If you own or operate a trade company, then this blog is for you! We know tradies are super-busy people who often wear many hats – not only are you out and about delivering services to your customers, you’re probably also managing the rest of your business too. Marketing, business development, bookkeeping, administration – the list goes on! Here, the team at Cube Online share some simple tips to help grow your brand so you can get more leads online – it’s vital to your company’s success! We quickly explain how your business can get more visibility online and outrank its competitors. All you need to do is set-up your Google My Business account as a service-based business (not a location-based business) and you’re on your way. If you haven’t already set-up a Google My Business account– then this is your first step! We do need to point out that these tips are best suited to specific trade businesses. If you’re an electrician, plumber, builder, painter, roofer, pest exterminator, cleaner, or anyone who travels to their clients’ locations, continue reading!

Having a physical presence within your local community is great for business and your real estate brand – locals are exposed to your agency when walking by or seeing a local publication, so when it comes time to looking for their next property, they’re already aware you exist! But, what if you want to expand your business to neighbouring suburbs? When it comes to growing any brand, you need to have a strong strategy in place, so you can achieve the best possible results. This is something the team at Cube Online know a thing or two about – we work with hundreds of companies helping them to reach their business goals using our proven digital marketing strategies. Here, we share some simple but effective tips to help boost your local SEO and generate more online leads outside of your local area – all by setting-up your Google My Business account as a service-based business. If you haven’t already set-up a Google My Business account then this is your first step!

Online reviews have never been so important, especially for the real estate industry – it’s a highly competitive market! Did you know that over 90% of consumers read online reviews before choosing a real estate agent? Unfortunately, people tend to write negative comments, with only 6% of people leaving positive reviews! This can be an issue for agencies with a property management department, as it’s tenants who usually leave bad reviews – this can potentially harm a business’s online reputation.

What is Google My Business? Google My Business is a tool from Google that lets businesses create a short profile displaying their names, phone numbers, address, operating hours and official website completely free of cost. You can also add relevant search results like maps and locations using other apps provided by Google. The first step when building an SEO strategy is to check the Google My Business (GMB) listing for your company and claim the ownership rights. When someone looks up your business on Google the GMB information shows up at the top and it is the one most users view first. Why You Need Google My Business 1. Prominent Search Results Like the details above show, the Google My Business results show up on the top of a Google search. The listing helps your company stand out and links people to the address even if you do not have a website. Your business will appear in brand name searches and the prominent position is guaranteed. The competition in the local area can affect whether or not your business will be the top result in its category. Reviews and verifications by other users help improve the standing of the Google My Business listing. Getting into the top 3 slots is an achievement in itself as it will drive people to your store. 2. Local and Mobile Search Google My Business also affects any searches made in the physical vicinity of the business. If someone looks up for your business type with the location added in the query then they can find your business in the results. For example someone looking up ‘café Scottsdale’ before their visit to find a place to have coffee while they are there. According to the statistics, 46% of the Google searches are completed locally and the top 3 GMB results appear almost 93% of the time. If you want to improve these results then a Google My Business listing is necessary. Local searches are often carried out on mobiles and it is beating web search for most businesses industries. Some search types such as food and drink are usually completed on mobile phones. To increase mobile visibility it is important to have Google My Business because they are the results that dominate on smartphone devices.

So, your website is already a digital shop window, you might think marketing management strategies is not that much necessary? Well, that's not the case. This is because there are millions of websites of many small businesses owners to medium-sized out there. It's easy to build a website these days, but not every site has ability to generate profits. Marketing management is necessary for your website! Today, it has been observed that many website designers don't know how to effectively develop websites as a selling point. Believe it or not, nothing is much important than marketing. The reason marketing of website is important is because it doesn't matter how well your product or service is if nobody knows you exist. Therefore, being a website owner, you shouldn't neglect, or ignore marketing management as a waste of time and money. Regardless of niche of your website, it's crucial to compose a sound marketing management plan from day one. Your website needs marketing management strategy because: It defines business goals and sales objectives It improves the revenue picture of your business. With ever-changing customer behaviour, enhanced competitive pressure, and globalization, marketing acts as interface between a business and its customers. It creates brand value Assists managers in taking major decisions Helps you to differentiate your website from your competitors.

One of the most important things to consider while building and maintaining your web presence is the local SEO (Search Engine Optimization) of your website. SEO is essential in ensuring that your website ranks higher on the relevant search engine pages, as the search engines keep updating their algorithms in order to give users the most relevant search results. Accordingly, local SEO means that search engines in your locality rank your website (and hence the business) making it more relevant for the average user in your area. Unfortunately, not many business startups consider the impact of local SEO and therefore don’t reap the benefits that this vital marketing tool offers.

The importance of reviews cannot be neglected. Put yourself in the shoes of your customers. Whenever you need any service or are thinking of collaborating with a new company, what is the first thing that you do? You endeavor to find out more about them, their reputation and their quality of service. Your customers are no different. Before acquiring any service or purchasing a product from a business they have not associated with before, they look for reviews. They want to see the feedback of your previous customers to gauge your reliability and credibility. What makes reviews so important? Ecommerce and online businesses have made things quite feasible. There is a lot that can be accomplished with the help of a mere few clicks. However, it has also increased the incidence of scams and frauds. Thus, people have gotten wary. They seek reassurance that they are not being scammed and the business they are investing in or the store they are purchasing their products from are worthy of their trust. They need to know why they should consider you instead of your competition. This is where your customer reviews will play a pivotal role in attracting potential customers your way. People tend to trust what they hear about business instead of believing what they hear from you. Negative reviews can hamper the growth of your business to a large extent. While it is true that negative reviews cannot be eradicated completely when you run a business, you need to make sure that they do not outnumber your positive feedback.

You can use Google My Business (GMB for short) to decide what people see first when they look up your company online. Essentially, GMB is a business card for a company showing all their contact information on the top when it is searched on Google. GMB provides the tools for businesses to edit the information and engage with customers using web, mobile or tablet for their search. It is completely free and lets a business update their business hours, upload flattering photographs and restaurants can add a menu too. It also shows customer reviews and highlights latest updates which makes it a crucial asset for increasing online visibility for a business and allowing potential consumers to find you. Setting up a Google My Business listing You can easily add your business to Google's records by going online. It is the first step towards optimising your business's website. There is a lot of competition online now and you should be prepared to stand out. To drive new customers to your doors it is important that you claim the online listing for your company. It would also be beneficial if you can ask your loyal customers to leave positive reviews on the listing. This will improve the ranking for your business’s listing and move it higher on the search results. Once the initial steps have been taken, the next order of business is to consistently post content online so your customers are engaged. GMB allows you to post deals, events and promotions on the page as well as any other company-related news. The more time you spend improving the interface, the better it will be for the local SEO of your business. The improved visibility that Google provides makes the business stand out and the results show up on the web and mobile with local SEO. Searching on a mobile device shows organic results below the listing which means users have to scroll down. Often the top three results appear on the page which provides huge traffic opportunities for your business.