Here are the strategies
that you’re going to learn about:
👑 Good landing page design is absolutely essential to lead generation. What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? [READ] Lead Generation Training - A Beginner's Guide
1. Pinterest, YouTube & Reddit Traffic Hacks
Need more free traffic to your website (fast)?
Why Pinterest, YouTube & Reddit?
They're the great equalizers. What they care about is showing their audience relevant content.
It doesn’t matter if your blog is brand new or 3 years old. Everyone has a shot of doing great things on these platforms.
Here’s exactly how I did it:
3. Use “Click to Tweet” Links
This is one of the BEST ways to get more shares from your content.
Whenever someone clicks on the link…
…they get a pre-written tweet for easy sharing:
It’s that easy.
It’s no secret that SEO is one of the best ways to drive traffic to your website.
That said, most old school SEO strategies simple don’t work anymore.
And that’s largely because Google’s Hummingbird algorithm changed EVERYTHING about SEO:
Instead of ONLY looking at keywords, Google now understands topics.
(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).
The question is:
How do you make sure that Google understands your content’s topic?
LSI Keywords.
LSI keywords are words and phrases related to your target keyword.
For example, let’s say you just wrote a post about social media.
LSI keywords would be words and phrases like:
And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about social media”.
So: how do you find these LSI keywords?
A great free tool called LSI Graph.
This tool spits out dozens of LSI keywords related to your topic:
Then, just sprinkle these LSI keywords into your post…
…and you’re set.
Content Transformation is simple:
You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).
6. Go On Podcasts
Podcasts are EXPLODING.
(In fact, one survey found that 26% of Americans regularly listen to podcasts)
Does that mean that you should grab the nearest microphone and start a podcast?
No.
Instead, I recommend going on other people’s podcasts as a guest.
This strategy works so well that I try to go on 2-3 podcasts per month.
In fact, I’ve appeared on over 100 podcast episodes:
And these episodes have brought me tens of thousands of visitors.
For example, I once got 984 visitors in 60 days from a single podcast episode:
As a bonus, you usually get at least one backlink in the show notes, which can help your search engine rankings:
And now it’s time for…
So you just published an awesome piece of content.
Now what?
It’s time to promote it with blogger outreach.
In fact, one of my latest blog post got a nice spike in traffic largely due to a single tweet from an influential blogger:
The question is…
How?
All you need to do is find bloggers that share content on your topic…
…and send them a non-pushy email.
Here’s a real life example of this process in action:
First, I sent a personalized email to a blogger that already shared content on my topic:
(That way, I knew she’d actually want to read my post… before I hit “send”)
When she got back to me, I sent her a link to my content:
(Pro Tip: Don’t ask the person to share your post. If they think your content is good, they’ll share it)
Because I wasn’t a pushy jerkface, this blogger was happy to spread the word:
That’s all there is to it.
This is similar to technique #2 from this guide…
…with an important twist.
Instead of just improving your content, you completely relaunch it.
In other words:
Treat your new-and-improved content like a brand new post.
This can lead to a significant boost in traffic.
9. Create Content That Appeals to Influencers
Here’s the truth:
If you want influential people to share your content, you need to write stuff that appeals directly to that group.
Example:
Infographics go viral and tend to get shares and mentions on several authority sites…
…and a boatload of traffic.
LinkedIn is growing FAST.
In fact, a recent study found that the number of people sharing stuff on LinkedIn has increased significantly since last year:
That’s great and all. But how do you use LinkedIn to increase traffic to your website?
Post video content.
11. Host a Giveaway Contest
People love free stuff.
(No surprise there)
But what might surprise you is: you can use free stuff to get more traffic.
How?
Host a giveaway contest.
You can incentivize people to share your contest with their friends:
(And those shares will drive more traffic to your website and grow your email list)
Now:
This contest was done with KingSumo. But if you have the technical know-how, you can set this up yourself.
In my experience, content largely succeeds or fails based on one factor:
Whether or not the content has Share Triggers.
What are Share Triggers?
They’re things you include in your content that push people to share it.
13. Retarget Visitors With Facebook Ads
Let’s face it:
Facebook ads are getting EXPENSIVE.
Fortunately, there's a little “loophole” to get laser-targeted visitors for pennies:
Retargeting.
Here’s how it works:
First, create a Facebook ad that sends people to a blog post.
Here’s a real-life example:
Next, target people that have visited your site in the last month or two:
Finally, run the ad.
And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising (like Google Adwords).
Nice.
A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.
(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).
15. Publish Long-Form Content
A while back BuzzSumo analyzed a million articles.
Why?
They wanted to see which TYPES of content worked best.
And they found that long-form content gets more shares and backlinks than short posts (<1,000 words):
As you might have heard, Google recently rolled out their “Mobile-First Index”:
This update means that Google now counts the mobile version of your site FIRST.
(It also means that Google largely ignores the desktop version of your site)
So:
How do you know if your site is mobile optimized?
Well, Google created a free tool for doing just that: The Mobile-Friendly Test.
This nifty tool tells you if your site is optimized properly for mobile devices…
… and gives you specific recommendations to make your site better:
If you want to drive more traffic to your website, YouTube HAS to be on your radar screen.
Why?
YouTube recently passed Facebook as the 2nd most popular website on the planet (only behind Google):
18. Publish Viral Content
Is there a formula for creating content that goes viral?
Nope! Or else everyone would do it.
That said, there ARE 2 things you can do to increase the odds that your content spreads like wildfire.
First, viral content tends to contain lots of visuals.
These visuals can be a bunch of images. Or an infographic. Or a video.
The type of image doesn’t matter all that much. The important thing is that you use images in your content.
Why?
Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text:
Second, viral content tends to have a high “Utility”.
This simply means that your content is super useful in some way.
Maybe you show people how to steam broccoli.
Or you teach them to nail their job interview.
Either way, research shows that extremely practical content has a very high chance of going viral.
Quuu is a dead-simple way to get people to promote your content on social media.
All you need to do is submit your best content…
…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.
Not bad.
20. Republish Old Articles on LinkedIn
LinkedIn is an awesome place to syndicate your content.
21. Use a “Question Analyzer” To Create Insanely Useful Content
This strategy is an AWESOME way to make your content better.
(As you know, the better content = more traffic)
All you need to do is:
Here’s how to do it…
First, use a tool like Buzzsumo’s Question Analyzer or Answer the Public to find questions that people ask:
Then, either create entire posts to answer these questions…
…or incorporate the answers into your content.
Simple.
Here’s a mistake a lot of people make:
They share their content on social media… without giving people ANY reason to click.
Here’s an example:
Adding content to your posts can dramatically increase your CTR.
For example, when tweeting out a new post, include a bulleted list of features:
The extra content leads to a ton of engagement:
(And clicks)
Sweet!
I have some good news:
If you want more traffic from Google, you DON’T need higher rankings.
(Seriously)
Instead, you can focus on improving your click-through-rate (CTR).
For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.
And let’s say that you double that CTR to 8%.
Well, you just doubled your organic traffic… without improving your rankings.
But wait, there’s more…
CTR is now an important ranking signal in Google’s algorithm.
So when you get a higher CTR, you’ll ALSO improve your search engine rankings.
So… how do you actually improve your CTR?
Here are a few tips that work great:
Let’s dive right into our next tip…
There’s no way around it:
When it comes to driving traffic to your website, list posts work GREAT.
And there’s evidence to back this up.
(Besides the fact that you’re reading a list post right now 😀 )
Like I mentioned way back in strategy #15, BuzzSumo recently analyzed a million articles.
Well, in that same study they found that list posts CRUSHED all other content formats:
In fact, list posts get 6x more shares than how-to posts (and 40x more shares than infographics).
25. Steal Your Competitors’ Traffic Sources
Imagine that you could see the EXACT places that send your competitors traffic.
That would be a goldmine, right?
Well, your competitors aren’t about to send you their Google Analytics password.
Fortunately, you don’t need it.
Why?
You can see all of their top traffic sources for free with SimilarWeb.
SimilarWeb not only shows you a sweet overview of a site’s traffic…
…but exactly where they get that traffic from.
Goldmine.
Forums are a VERY underrated traffic source.
When you become an active, respected member of a forum, you’ve built a funnel…
…a funnel that brings people back to your site.
And now it’s time for our last strategy…
27. Syndicate Your Content on Medium
Medium.com is one of the BEST places to syndicate your best stuff.
In fact, I recently got 310 targeted visitors in a week from ONE Medium post:
310 visitors isn’t going to change my life or anything.
But they’re 310 visitors that took about 3 minutes to get.
All you need to do is repost your content (word-for-word) on Medium.
Then, once your post is live, share it on Twitter, Facebook and LinkedIn.
(This will give the post some juice)
And when Medium sees that people are engaging with your post, they’ll start to promote it within their platform.
So CoSchedule recently analyzed the best times to post on social media networks (including Facebook, Instagram, Google+ and more).
Here’s what they found:
As you can see, they discovered that the best times to post on each network are:
Facebook: 9am, 1pm, 3pm
Pinterest: 2pm, 9pm, 2am
Instagram: 9am, 5pm, 2am
Bonus Strategy #2: Find More Keywords With “Keywords Everywhere”
Keyword research is THE most important part of SEO.
Question is:
How do you find untapped keywords that everyone and their mom doesn’t already know about?
Keywords Everywhere.
Keywords Everywhere is a free Chrome extension that gives you keyword ideas, well…everywhere.
Once you install the extension, the next time you do a Google search, you’ll see search volume and CPC data on that keyword:
Or the next time you’re shopping for a toothbrush on Amazon — BOOM — you see keyword data on the terms that Amazon suggests.
Cold emails aren’t a numbers game.
You don’t have to send 1000s of emails just to score a disheartening open rate of 2%.
(That’s the often-touted open rate for cold emails, BTW.)
That’s all just a lie perpetuated by marketers who suck at cold emailing… and who want to make you feel like you’re as horrible at this delicate skill as they are.
Truth be told:
Cold emails can – and do – work.
But
Your cold emails don’t start working until you get THIS right
WANT more leads?
Selling one annuity could net you thousands of dollars in commission.
Yes, this type of product appeals to a select crowd, but have to know where to look.
Here Are 5 Ways To Get Annuity Leads Online:
1. Annuity Lead Companies
One way you could get annuity leads is by paying someone else to find them for you.
A multitude of annuity lead-generating companies exist; however, they aren’t all safe or worth buying from. It’s this catch that makes purchasing annuity leads one of the riskiest ways to grow your annuity business.
While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards to video, however, YouTube is still the reigning king of content.
While its business-oriented functions are less clear-cut than say, LinkedIn, YouTube has a variety of features that cater to your business needs beyond the simple tutorial or webinar. With over 30 million daily active YouTube users worldwide, now is the time to take advantage of a platform that has yet to realize its full sales potential.
1. Optimize your content
The first (and arguably most vital) step of the YouTube lead generation process is to make your content shine. If you’re not sure where to begin, here are three rules of thumb in mind: educate viewers, answer questions, and provide calls to action (CTA).
Focus on the keywords that are most popular in your industry and find ways to incorporate them into the titles of your videos, on in their descriptions. While YouTube is its own veritable search engine, others like Google and Bing will index your videos; so when you include the proper keywords, you have the potential to show up multiple times in a given search. Since YouTube videos will play in succession (a.k.a. “related” videos), optimizing your content is crucial to its overall performance.
Here’s an example of a beautifully detailed description from the channel ASAPScience:
It’s safe to say that the New York-based media company BuzzFeed is a cultural phenomenon. Each month, the “social news and entertainment company” garners over 5 billion video viewsacross its various social channels, and the digital content producer's flagship channel, BuzzFeed Video, now has over 9 million subscribers. As BuzzFeed continues to set the benchmark for creating socially shareable content, independent video producers (like YouTubers), multi-channel networks (MCNs), and brands seeking influencer partnership opportunities can all learn valuable lessons from BuzzFeed’s viral video growth strategy.
Why Do BuzzFeed Videos Go Viral?
It’s no mistake that BuzzFeed’s content is everywhere. The media company has spent countless hours developing a formula specifically designed to make videos go viral, and both video producers, marketers, social media influencers, and brands can replicate the media company’s success by emulating the following elements of BuzzFeed’s content creation and distribution strategy:
Real People Are Turning Their Social Media Accounts
Into Bots - And Cashing In
Social Media bots create fake engagement. And they're quite effective.
They make posts appear more popular than they are, tricking algorithms into spreading them further.
And there's a good chance there's one in your feed right now.
Bots are amazing tools for bloggers. Amazing indeed.
Viral Hippo, the BuzzFeed News
–created Instagram account
that used a bot
to rack up more than 1,500 likes on a photo of a
black square, netted almost double that on a photo of a yellow square. It
pulled in 1,400 likes on a diagram of the human sinus, and more than 1,200 on
an accidentally shot photo of a hubcap. The likes were from real accounts.
"It’s not just Russian bots and hackers, it’s 22-year-old kids in their dorm rooms and influencers and brands of all sizes."
And the additional exposure bots provide can be quite valuable.
And as LinkedIn and other Social Media platforms have increased in popularity, Zopto and other similar services — including automated engagement trading groups on apps like Facebook, Pinterest, and Instagram itself — have become must-haves for many looking to build a business or gain exposure on the internet.
Brands like Walmart , Kroger, and the skin treatment product Aquaphor showed up in sponsored, engagement-juiced posts BuzzFeed News uncovered. Multiple bot users who liked Viral Hippo’s intentionally terrible posts liked these posts as well. The sponsored posts on Instagram can fetch anywhere from $500 to $3,000 a pop. Walmart did not respond to requests for comment. Kroger did not comment. Aquaphor spokesperson Leslie Kickham told BuzzFeed News the company has severed its relationship with the Instagram influencer that was promoting its products.
“Fraudulent activity is bad for everyone. We have a strong incentive to prevent this kind of behavior on Instagram and staff a number of teams to detect fraudulent activity and shut it down,” Instagram spokesperson Gabe Madway told BuzzFeed News.
Learn step-by-step how to do local SEO for your target market in this quick video below:
It’s no secret that lead generation is important.
In fact, it’s a culmination of several different skills: you need to master content, sales, psychology, and good old-fashioned marketing if you want other people to become clients.
Bottom line? If you want more shmoney, lead-gen is a must.
And in this guide I’m going to show you everything you need to generate quality leads.
Cold emails aren’t a numbers game.
You don’t have to send 1000s of emails just to score a disheartening open rate of 2%.
(That’s the often-touted open rate for cold emails, BTW.)
That’s all just a lie perpetuated by marketers who suck at cold emailing… and who want to make you feel like you’re as horrible at this delicate skill as they are.
Truth be told:
Cold emails can – and do – work.
But
Your cold emails don’t start working until you get THIS right
WANT more leads?
Selling one annuity could net you thousands of dollars in commission.
Yes, this type of product appeals to a select crowd, but have to know where to look.
Here Are 5 Ways To Get Annuity Leads Online:
1. Annuity Lead Companies
One way you could get annuity leads is by paying someone else to find them for you.
A multitude of annuity lead-generating companies exist; however, they aren’t all safe or worth buying from. It’s this catch that makes purchasing annuity leads one of the riskiest ways to grow your annuity business.
While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards to video, however, YouTube is still the reigning king of content.
While its business-oriented functions are less clear-cut than say, LinkedIn, YouTube has a variety of features that cater to your business needs beyond the simple tutorial or webinar. With over 30 million daily active YouTube users worldwide, now is the time to take advantage of a platform that has yet to realize its full sales potential.
1. Optimize your content
The first (and arguably most vital) step of the YouTube lead generation process is to make your content shine. If you’re not sure where to begin, here are three rules of thumb in mind: educate viewers, answer questions, and provide calls to action (CTA).
Focus on the keywords that are most popular in your industry and find ways to incorporate them into the titles of your videos, on in their descriptions. While YouTube is its own veritable search engine, others like Google and Bing will index your videos; so when you include the proper keywords, you have the potential to show up multiple times in a given search. Since YouTube videos will play in succession (a.k.a. “related” videos), optimizing your content is crucial to its overall performance.
Here’s an example of a beautifully detailed description from the channel ASAPScience:
It’s safe to say that the New York-based media company BuzzFeed is a cultural phenomenon. Each month, the “social news and entertainment company” garners over 5 billion video viewsacross its various social channels, and the digital content producer's flagship channel, BuzzFeed Video, now has over 9 million subscribers. As BuzzFeed continues to set the benchmark for creating socially shareable content, independent video producers (like YouTubers), multi-channel networks (MCNs), and brands seeking influencer partnership opportunities can all learn valuable lessons from BuzzFeed’s viral video growth strategy.
Why Do BuzzFeed Videos Go Viral?
It’s no mistake that BuzzFeed’s content is everywhere. The media company has spent countless hours developing a formula specifically designed to make videos go viral, and both video producers, marketers, social media influencers, and brands can replicate the media company’s success by emulating the following elements of BuzzFeed’s content creation and distribution strategy:
Real People Are Turning Their Social Media Accounts
Into Bots - And Cashing In
Social Media bots create fake engagement. And they're quite effective.
They make posts appear more popular than they are, tricking algorithms into spreading them further.
And there's a good chance there's one in your feed right now.
Bots are amazing tools for bloggers. Amazing indeed.
Viral Hippo, the BuzzFeed News
–created Instagram account
that used a bot
to rack up more than 1,500 likes on a photo of a
black square, netted almost double that on a photo of a yellow square. It
pulled in 1,400 likes on a diagram of the human sinus, and more than 1,200 on
an accidentally shot photo of a hubcap. The likes were from real accounts.
"It’s not just Russian bots and hackers, it’s 22-year-old kids in their dorm rooms and influencers and brands of all sizes."
And the additional exposure bots provide can be quite valuable.
And as LinkedIn and other Social Media platforms have increased in popularity, Zopto and other similar services — including automated engagement trading groups on apps like Facebook, Pinterest, and Instagram itself — have become must-haves for many looking to build a business or gain exposure on the internet.
Brands like Walmart , Kroger, and the skin treatment product Aquaphor showed up in sponsored, engagement-juiced posts BuzzFeed News uncovered. Multiple bot users who liked Viral Hippo’s intentionally terrible posts liked these posts as well. The sponsored posts on Instagram can fetch anywhere from $500 to $3,000 a pop. Walmart did not respond to requests for comment. Kroger did not comment. Aquaphor spokesperson Leslie Kickham told BuzzFeed News the company has severed its relationship with the Instagram influencer that was promoting its products.
“Fraudulent activity is bad for everyone. We have a strong incentive to prevent this kind of behavior on Instagram and staff a number of teams to detect fraudulent activity and shut it down,” Instagram spokesperson Gabe Madway told BuzzFeed News.
But before we get started...
Take notes:
Learn step-by-step how to do local SEO for your target market in this quick video below:
It’s no secret that lead generation is important.
In fact, it’s a culmination of several different skills: you need to master content, sales, psychology, and good old-fashioned marketing if you want other people to become clients.
Bottom line? If you want more shmoney, lead-gen is a must.
And in this guide I’m going to show you everything you need to generate quality leads.