DENTAL MARKETING
Our Dental Marketing Impact on Summit Oral Care®
Beholder Agency's comprehensive strategy and multi-faceted approach played a pivotal role in transforming Summit Oral Care®'s online presence, driving sales growth, and establishing a strong foothold in the competitive oral care market. Through strategic branding, digital marketing, content creation, and lead generation efforts, Summit Oral Care® was able to improve oral health, one smile at a time, and create a lasting impact in the industry.
Overview:
Summit Oral Care® is a leading provider of preventive oral care products that aim to simplify at-home oral care while promoting great smiles and preventing serious dental issues. Their target audience primarily consists of dental professionals who play a vital role in educating and advocating for effective oral health practices. To enhance their brand visibility, improve digital presence, and generate leads, Summit Oral Care® partnered with Beholder Agency.
Challenges:
- Limited Brand Awareness: Summit Oral Care® faced the challenge of limited brand recognition, particularly within the competitive oral care industry.
- Digital Presence: The company needed to strengthen its online presence, including its website and e-commerce capabilities, to better engage with customers and dental professionals.
- Lead Generation: Generating leads from their niche target audience, dental professionals, was a priority.
- Content Marketing: Creating relevant and informative content to educate their audience on the importance of preventive oral care was crucial.
D E N T A L M A R K E T I N G S O L U T I O N S
Our Solutions for Summit Oral Care
Strategy & Consultation:
We conducted a thorough analysis of SOC's market position and competitors and a comprehensive growth marketing strategy was developed to align the brand's goals with its target audience's needs.
Branding:
A refreshed brand identity was created to convey trust, professionalism, and commitment to oral health.
This included a new brand message and brand guidelines.
Web & e-Commerce:
Our agency created SOC's website design to make it more user-friendly and visually appealing.Enhanced e-commerce functionalities were implemented, streamlining the customer journey.
Digital Marketing & SEO:
A tailored digital marketing strategy was executed to improve online visibility. SEO optimization helped increase organic search traffic and ranking for relevant keywords.
Blog Content:
Regular blog posts were created to educate both consumers and dental professionals about oral health.
Topics included preventive care, product information, and industry trends.
Press Releases:
Press releases were used strategically to announce new product launches, partnerships, and significant company developments.
Photography:
High-quality product photography was essential to showcase Summit Oral Care®'s offerings effectively.
Traditional Advertising:
Targeted traditional advertising campaigns were launched in dental industry publications and conferences to reach dental professionals.
Email Marketing:
A segmented email marketing strategy was implemented to engage both B2B and B2C audiences. Educational newsletters, product updates, and special offers were regularly shared.
Results:
- Over a 50% increase in website traffic within the first six months of the partnership.
- A 40% boost in online sales through the enhanced e-commerce platform.
- Significant improvement in search engine rankings, with several top-ranking keywords.
- Successful lead generation campaigns led to a 30% increase in dental professional engagement.
- Positive feedback and recognition within the dental industry.
- Increased brand awareness and trust among consumers and dental professionals alike.
