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Columbia Real Estate Photography

Highlighting the Beauty of Columbia's Real Estate

410-248-2941


GET YOUR FIRST SHOOT FOR 20% OFF TODAY!


Hometrack Real Estate Marketing is here to help you and your Columbia, Maryland property stand out with our expert real estate photography services.

Columbia City Page

Discover the Charm of Columbia: Showcased with Stunning Photography

Craig Westerman Portrait

Columbia's premier real estate photographer, Craig Westerman, the visionary behind Hometrack Real Estate Marketing, is a distinguished figure in the realm of real estate photography. His masterpieces have graced the pages of elite publications like Architectural Digest, Washington Post, and HGTV's House Hunters, among others. Catering to a varied clientele, from realtors to property magnates, Craig's expertise is unparalleled in Columbia. His knack for highlighting the essence and allure of properties is commendable. Hometrack, under his guidance, has emerged as the preferred choice for real estate imagery not just in Columbia but also in neighboring regions. For top-tier real estate visuals in Columbia, Maryland, entrust your needs to Craig Westerman and the adept team at Hometrack Real Estate Marketing.

From the picturesque landscapes of Lake Kittamaqundi to the bustling Columbia Town Center, our real estate photography services will help you highlight the best features of this vibrant city.  At Hometrack Real Estate Marketing, we specialize in creating a great first online impression for your listings with our high-quality
HDR photography, Matterport 3D Virtual Tours, Virtual Staging, Drone Photography, Floor plans, Videography, and more. With a team of professional photographers located in Columbia, we're ready to capture the essence of your properties today.

DON'T TAKE OUR WORD FOR IT - LISTEN TO WHAT OUR CLIENTS HAVE TO SAY

DON'T TAKE OUR WORD FOR IT -

LISTEN TO WHAT OUR CLIENTS HAVE TO SAY

Baltimore Real Estate Photography
"Best I've dealt with in the industry in 3 years. The photo quality, turn-around time and costs were better than any previous experience."

John Kennedy | Realtor

Baltimore Real Estate Photography
"The photos have the right lighting and extra bit of polish to them that is needed to help get a property sold in a competitive market."

Robert Kaetzel | Realtor

Baltimore Real Estate Photography
"AMAZING WORK, is all I can say. Have had drone shots and interior shots and have been 100% satisfied. Customer service is top-notch."

Shawn Sanders | Realtor

Capturing Your Columbia Real Estate Dreams: Hometrack Real Estate Marketing is Your Visual Storyteller

Columbia Real Estate Photography Services We Offer

SERVICE BENEFITS DESCRIPTION
Real Estate Photography Showcases the property in the best possible light Professional exterior, interior, and detail shots of the property that highlight its unique features and make it stand out in a crowded market
Matterport 3D Tours Provides an immersive virtual experience for buyers to view the property Matterport 3D scans provide an accurate and detailed virtual tour of the property
Virtual Staging Adds furniture and decor to empty or sparsely furnished properties Before and after photos of the same room show the added value of virtual staging and its potential to attract more potential buyers
Drone Photography Provides a bird's-eye view of the property and the surrounding area Aerial shots of the property and its surroundings provide a unique and memorable perspective for potential buyers
Twilight Conversions or Day-to-Dusk Captures the beauty of the property during sunset Exterior shots of the property taken during sunset or converted from daytime to dusk, highlighting the natural beauty of the property
Real Estate Videography Provides a virtual walk-through experience for buyers Professional video tour of the property gives potential buyers an immersive and memorable experience, highlighting the unique features of the property
Design and Print Provides design and print services for open houses Professional design and print services for open houses, including flyers, brochures, and business cards, help leave a lasting impression on potential buyers
Photo Editing Services Enhances photos of less-than-perfect homes Professional editing services, such as color correction and object removal, enhance the appearance of the property and make it more attractive to potential buyers
Floor Plans Provides accurate and detailed information about the property's layout Multiple styles of floor plans, including 2D and 3D options, give buyers a better understanding of the property's layout and potential

HOMETRACK REAL ESTATE MARKETING

At Hometrack Real Estate Marketing, we are dedicated to providing Columbia, Maryland Realtors and small to mid-sized businesses with the highest quality products and services -- professional photography, video, Matterport 3D tours, drone photography, custom design, and short-run printing.

Join Our Columbia,, Maryland Community of Professional Real Estate Agent Clients Today!

Whether you're just starting out or have years of experience, Hometrack Real Estate Marketing is dedicated to supporting your business and helping you achieve your real estate goals. We understand that each property is unique, and we work closely with our clients to ensure that our visual content accurately reflects its character and features.

SHOOT | PRINT | SOLD

All Columbia Real Estate Photo

Packages Include

Unlimited High

Resolution Photos

Our team of talent real estate photographers provide unlimited high resolution photos (no less than 25.) Includes images of both the interior and exterior of your property.

Next Day

Delivery

As the old adage goes, "time is money." Photos from your shoot are loaded to your client portal by the next day before 5pm EST. Most of the time, much earlier. Including weekends!

Unlimited Blue Skies -

Guaranteed

Gloomy or rainy day? No problem. We include Blue Sky Replacements free of charge on all shoots. Hometrack also provides clear windows on every shot for free!

MLS Connected Single Property Web Gallery

Hometrack includes a BrightMLS connected single property gallery with every listing shoot that you can use to efficiently and effectively market your space. More online exposure for you and your listing.

Bonuses with every order

BrightMLS

Media Sync

Who couldn't use an extra 30 minutes a day? With BrightMLS Media Sync you can transfer your photos, floor plans and virtual tour links directly into your BrightMLS account.

SeeThru

Windows

SeeThru windows are included with any HDR photography shoot for clear and sharp blue sky window views. No matter the weather, the end result is more vibrant, clear and detailed views through the windows.

Satisfaction
Guaranteed!

We guarantee you will be happy with our photos no matter what, or we’ll reshoot your property. If you're not happy with our reshoot, we will refund your money, no questions asked.

Contact us today to learn more about all of our services in the Baltimore metro area, or to schedule a free consultation!

Schedule
Service Category Description
Real Estate Photography High-quality still, twilight, and HDR photos to showcase property features
Matterport 3D Tours Interactive 3D virtual tours for immersive property exploration
Aerial Services Aerial photography and videography for stunning bird's-eye views
Virtual Staging Digitally furnished rooms to help envision a property's potential
Print Marketing Custom brochures, flyers, and postcards for offline promotion
Single Property Websites Personalized websites for individual listings, enhancing online visibility and showcasing features
Floor Plans Detailed floor plans for better layout understanding

As the largest city in Maryland, Baltimore offers a vibrant urban lifestyle, historic neighborhoods, and a diverse cultural scene. All of our real estate photography services can help showcase the unique features of your property, such as the proximity to popular attractions like the Inner Harbor, Patterson Park, Federal Hill, Oriole Park at Camden Yards, M&T Bank Stadium, and Johns Hopkins University.

We understand you are busy with clients, kids, pickups, listing presentations, inspections, settlements, showings and more! That's why our team works with you to find the best time to photograph your listing for both you and your sellers. Our professional team of real estate photographers are ready when you are!

  • Virtual staging for when the seller moved out or never moved in!
  • Drone photography to showcase the amazing neighborhood or land.
  • Twilight photography to outshine your online competition
  • Walk-through videography for more online exposure
  • Design and print for your open house and to leave a lasting impression with the buyer
  • Social media content - Reels, TikTok, Shorts, Posts!
  • Next day delivery (Same day if needed) - Because you can never get your listing live soon enough for your seller.
  • 100% Satisfaction Guaranteed! We guarantee you will be happy with our photos no matter what.





As a bonus, we include unlimited blue sky replacements, SeeThru windows, BrightMLS Media Sync connect, and an MLS connected web gallery free of charge – as well as delivery 7 days a week for no additional fee!

Capturing Success: The Importance of Choosing the Right Real Estate Photography Marketing Company in Columbia, Maryland

Why High-Quality Visual Content Matters in Real Estate

As a real estate professional, you know that first impressions are everything. Potential buyers make snap judgments based on the visuals they see online, which is why high-quality visual content is so important. It can make your properties stand out and attract the attention of potential buyers in the Columbia, Maryland community, ultimately leading to more successful deals.

Hometrack Real Estate Marketing: Over 30 Years of Experience and Expertise

Hometrack Real Estate Marketing has been providing high-quality visual content for over 30 years in Columbia, Maryland. We have a deep understanding of what makes a property stand out and can help you showcase the unique character of each of your properties.

Customized Solutions to Meet Your Unique Real Estate Photography Needs

Hometrack offers tailored solutions like immersive 3D tours, aerial services, and virtual staging. Their dedicated team ensures properties are showcased in the best light, emphasizing the region's unique charm.

Prioritizing Customer Service and Support for Your Peace of Mind

High-quality images are guaranteed with professional real estate photographers like HomeTrack. Utilizing advanced services such as virtual staging, professional editing, aerial drone photography and 3D virtual tours, these professionals can present a comprehensive visual journey of your property, enhancing perceived value and leading to superior ROI.

Referrals and Recommendations: A Trusted Source for Finding the Right Real Estate Photography Marketing Company

Referrals are a reliable way to find trustworthy real estate photography companies. Hometrack's long history with satisfied clients across Maryland makes them a top recommendation.

The Value Proposition: Competitive Pricing and Promotions to Maximize Your Investment

Recognizing the importance of visual content investment, Hometrack offers competitive pricing, flexible packages, and promotions, ensuring value for money and attracting potential buyers.

The Benefits of Working with a Real Estate Photography Marketing Company

Partnering with companies like Hometrack offers expertise in creating stunning visuals. Their comprehensive services harness the latest in real estate photography marketing trends.

Trends and Innovations in Real Estate Photography Marketing

Working with Hometrack offers access to state-of-the-art equipment. Their photographers utilize top-tier camera gear and advanced accessories, capturing clear, detailed images with minimal distortion. This results in photographs that distinctly represent the unique attributes and ambiance of every property.

How Real Estate Photography Marketing Companies Can Help You Scale Your Business

As businesses expand in Columbia, maintaining high-quality visual content becomes challenging. Partnering with a trusted company like Hometrack Real Estate Marketing allows businesses to focus on client relationships and deals, ensuring growth without compromising visual content quality.

Craig Westerman

Owner Hometrack Real Estate Marketing

 FEATURED IN THE ROBB REPORT, WASHINGTON POST, & MANSION GLOBAL

Owner of Hometrack Real  Estate Marketing

Featured In...

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Check Out Our Real Estate Photography Blog

beautiful luxury home with long drive way and blue sky

Ultimate Guide: How to Write Winning Image Captions That Sell

By Victor Coll • 18 Mar, 2024
Learn to craft engaging image captions and alt-text for real estate images, boosting SEO and accessibility with concise, keyword-rich descriptions. Click to learn now!
a large white house with a lot of windows is sitting on top of a lush green law.

Ultimate Guide: How to Write Winning Property Descriptions that Sell

By Victor Coll • 05 Mar, 2024
Learn how to write winning property descriptions that sell with Hometrack Real Estate Marketing. We prepare you to use our AI Property Description Generator. Save time! Call Us Now!

Ultimate Guide: How to Find Expired Real Estate Listings

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Frequently Asked Questions

Got a question? We’re here to help.

  • What is the turnaround time from the time of the shoot to delivery in Columbia?

    Hometrack guarantees that your photos will be uploaded to your client portal online by 5:00pm EST the day after the property was photographed. Weekends too! A notification email will be sent once your photos (and any other assets) are ready to be viewed.

  • Do you shoot 7 days a week in Columbia?

    Depending on the area of your listing or property, our team of real estate photographers can shoot on the weekend. Please contact our office to see if we can accomidate your weekend shoot!

  • How can you help me with my crazy schedule with kids, buyers and sellers?

    Our goal is to help you get your listing on the market with everything you need as easily as possible. We work with your schedule and your sellers schedule to accommodate almost any request. 

  • What options are there for rush delivery in Columbia?

    Need rush? No problem! We offer same day rush for a 30% upcharge of the total shoot. Next day rush (before 9am) is a 15% upcharge of the total shoot.

  • How quickly do you get back to me?

    Our back office team is available M-F from 8am-6pm EST and monitors emails, vvoicemails, and chats on the weekends. Feel free to call, email, or chat us anytime and we will get back to you as soon as possible. 

  • Do I need to be present at the time of the shoot?

    Being onsite would allow you offer input to the  photographer for any specific angles or features you might have in mind to include. Otherwise we’ll use our  professional judgment and will take  photos that best market the space. You can also have our client services team relay your request to our photographers.

  • How many photos are included in my order?

    Almost all of Hometrack's photo packages include unlimited photos. We know that most homes need more than just 15, 30 or 50 photos. Your homeowner wants that extra photo of the fireplace included and we want to make sure everyone is happy!

  • Does Hometrack provide staging in Columbia?

    Hometrack does not physically stage properties. We rely on the agent and/or homeowner to stage and prepare the property prior to the photographer's arrival. Since our photographers have a set amount of time onsite to photograph based upon all ordered services and the amount of square footage, it is important that they stick to their schedule.  


    Hometrack is pleased to offer virtual staging services as an alternative to traditional staging. With limitless styles to choose from, our virtual staging can help you save time and sell more quickly! Our designers can select staging for you –or– you are welcome to choose from our extensive catalog of room sets, wall art, plants... just about anything!


    Click here to learn more about this service or to order virtual staging!

  • What happens if I need to cancel my shoot?

    To maximize efficiency of our real estate photographers schedules, Hometrack considers the following day's shoots "locked" unless a cancellation comes in before 5pm EST the day prior (including weekends). 


    We understand that life happens and sometimes a cancellation isn't known by that time. Therefore, we keep our cancellation fee as low as possible. 


    Contact our client care team at admin@hometrack.net for more information.

  • Can I change my order onsite with the photographer?

    Certain items may or may not be added on the day of the shoot or when the photographer is onsite because we schedules a specific amount of time onsite based on products ordered and equipment needed. If the photographer has time based upon the daily schedule, they will most certainly accommodate your request. 

  • How do I prepare my property for a real estate photography shoot in Columbia?

    To prepare your property for a real estate photography session in Bethesda, make sure your propert is clean, tidy, and clutter-free. 

Contact us today to learn more about all of our services in the Baltimore metro area, or to schedule a free consultation!

Schedule
Service Category Description
Real Estate Photography High-quality still, twilight, and HDR photos to showcase property features
Matterport 3D Tours Interactive 3D virtual tours for immersive property exploration
Aerial Services Aerial photography and videography for stunning bird's-eye views
Virtual Staging Digitally furnished rooms to help envision a property's potential
Print Marketing Custom brochures, flyers, and postcards for offline promotion
Single Property Websites Personalized websites for individual listings, enhancing online visibility and showcasing features
Floor Plans Detailed floor plans for better layout understanding

As the largest city in Maryland, Baltimore offers a vibrant urban lifestyle, historic neighborhoods, and a diverse cultural scene. All of our real estate photography services can help showcase the unique features of your property, such as the proximity to popular attractions like the Inner Harbor, Patterson Park, Federal Hill, Oriole Park at Camden Yards, M&T Bank Stadium, and Johns Hopkins University.

We understand you are busy with clients, kids, pickups, listing presentations, inspections, settlements, showings and more! That's why our team works with you to find the best time to photograph your listing for both you and your sellers. Our professional team of real estate photographers are ready when you are!

  • Virtual staging for when the seller moved out or never moved in!
  • Drone photography to showcase the amazing neighborhood or land.
  • Twilight photography to outshine your online competition
  • Walk-through videography for more online exposure
  • Design and print for your open house and to leave a lasting impression with the buyer
  • Social media content - Reels, TikTok, Shorts, Posts!
  • Next day delivery (Same day if needed) - Because you can never get your listing live soon enough for your seller.
  • 100% Satisfaction Guaranteed! We guarantee you will be happy with our photos no matter what.





As a bonus, we include unlimited blue sky replacements, SeeThru windows, BrightMLS Media Sync connect, and an MLS connected web gallery free of charge – as well as delivery 7 days a week for no additional fee!

Owner of Hometrack Real  Estate Marketing

Featured In...

Benefits of Hiring a Baltimore Real Estate Photographer

Showcasing Properties with Expert Baltimore Photography

In the competitive Baltimore real estate market, seasoned agents and brokers understand the importance of showcasing properties in the best possible light. Selling your property fast with Hometrack is the name of the game! Hometrack can provide a myriad of benefits, including cost efficiency and increased market appeal. Here we delve into the advantages of engaging an expert in real estate photography.

Capturing Stunning Images: The Professional Touch

One of the primary reasons to hire Hometrack is their ability to capture visually stunning real estate photography that accentuates a property's unique features. Our Baltimore real estate photographers have a keen eye for detail and possess the knowledge to highlight elements that will appeal to potential buyers. High-quality images can make all the difference in generating interest and attracting serious offers.


Creating a Visual Narrative with Professional Photography

We understand the art of visual storytelling, using their skills to showcase the character and charm of each property. By employing creative angles, strategic lighting, and careful composition, we can transform ordinary spaces through engaging photography or game changing virtual staging into captivating visuals that invite potential buyers to imagine themselves living in the home.

HDR Real Estate Photography: Realism in Every Shot

Furthermore, we are well-versed in utilizing advanced techniques, such as HDR (High Dynamic Range) photography, which helps to produce vibrant and realistic images. By capturing multiple exposures and merging them in post-processing, HDR photography can provide a more accurate representation of a property, closely resembling how the human eye perceives it.

Investing in Professional Real Estate Photography: A Wise Move

Investing in professional real estate photography may initially seem like an added expense, but it can lead to substantial long-term savings. High-quality images can result in a quicker sale, reducing the time and resources spent on marketing and property maintenance. Moreover, attracting serious buyers can potentially lead to more competitive offers and a higher selling price. Since you've invested in our photography for the property, future home sellers will recognize this effort, attention to detail, and choose you to represent the sale of their homes. The costs of hiring a professional photography company are minimal when considering the returns enjoyed with a dedicated photographer working for you.

First Impressions Matter: The Impact of Online Baltimore Real Estate Listings

Being in control your online presence and how you manage your real estate ocial media marketing can make a big difference . Prospective buyers often make their initial decisions based on the quality of the images they see. Your in person showing is often the second showing of the property. Exceptional real estate photography not only attract attention but also leave a lasting impression, increasing the likelihood of in-person visits and, ultimately, successful sales. Once the seller leaves the property, they have our beautiful photos to reference online and in your printed brochures.


Advantages of High-Quality Baltimore Real Estate Photography in Online Listings

With countless listings vying for attention on Realtor.com, Zillow, and other online platforms, it is crucial for real estate agents and brokers to create a compelling visual presentation that sets their properties apart. High-quality, professionally captured images can entice potential buyers, to stop scrolling ad click on a listing and explore it further, providing a significant advantage in the competitive real estate market.

The Equipment Advantage: Utilizing Specialized Tools in Real Estate Photography

Beautiful Baltimore Real Estate Photography photo - photoshoot by Craig Westerman

In addition to our technical expertise, Hometrack has access to specialized equipment that may be cost-prohibitive for agents and brokers to purchase and maintain. This equipment includes high-resolution mirrorless cameras, lenses designed for architectural photography, lighting setups, and photo editing software, all of which contribute to creating stunning images that showcase a property's best features.


Cutting-Edge Equipment for Exceptional Real Estate Photography

One key benefit of working with Hometrack is the opportunity to capitalize on their investment in cutting-edge equipment. Our photographers often use high-end camera gear and advanced accessories to capture crisp, detailed images with minimal distortion. The result is a collection of photographs that effectively communicate the unique attributes and potential of the property, which is incredibly valuable when marketing real estate in Baltimore. There's nothing more important than getting your real estate photographs right. 


Save Time with an Expert Baltimore Real Estate Photographer

Real estate agents and brokers have many responsibilities. Hiring a professional real estate photography company can save significant time, freeing you up to focus on your core responsibilities of serving your clients and closing deals. Professional photographers have the experience and expertise to handle the entire process efficiently, from virtual staging and shooting to post-processing and delivering the final high-resolution images.

More Than Just Photography: 3D Virtual Tours and Videos

In addition to professional photography, many real estate photography companies, like Hometrack, also offer services like virtual tours and real estate videos to boost your sales. These interactive and engaging formats can give potential buyers a more comprehensive and immersive view of the property. A hiring a 3D virtual tour service allows viewers to experience the property at their own pace, exploring every nook and cranny as if they were physically there. Likewise, professionally produced real estate videos can help to convey the atmosphere and feel of the property in a dynamic way, complementing the static images.

Time Efficiency: Allowing Real Estate Agents to Focus on Core Responsibilities

Hiring Hometrack Real Estate Photography can also save valuable time for agents and brokers. Coordinating and executing a photoshoot can be time-consuming and may detract from other important tasks, such as networking and negotiating deals. By delegating photography to a specialist, real estate professionals can focus on their core responsibilities and ensure that their time is used efficiently.

Achieving Success: Gaining a Competitive Edge in Baltimore's Market

Hiring the services of Hometrack Real Estate Marketing is a smart investment for experienced agents and brokers. High-quality images can increase market appeal, streamline the sales process, and lead to a higher return on investment. By enlisting the expertise of Hometrack, real estate professionals like yourself can effectively showcase your properties and secure a competitive edge above your competition in the bustling Baltimore market.

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