One day in the early spring of 2012, a good friend, a single mother with a child with autism, told us how her boy was so greatly helped by his dog that it changed the course of his life. The two of us, Tom and Julie Coleman, were newly-married, but we were middle-aged and had no kiddos of our own. While we had been through many challenges in our lives, we didn’t get through them because we were smarter or more talented. We got through these challenges because of the love and support of others. We decided that day
to “pay it forward” so that others could pay it forward. We decided to found Pawsitivity.
It's hard to admit how much the thought of breaking new ground scared us, and the more we worked, the harder the challenges got. From the very beginning, we decide to use scientifically-based positive training, focus on underserved populations, and commit to staying small to give individualized attention and keep standards high. Rescuing and training Service Dogs and getting them into the hands of the people who need them so badly takes not just dogs, not just trainers, but also a whole coordinated system of organization. But how could we fight the Goliath of regulations, fundraising, insurance, licensing, and board creation? How could we sustain the costs of training (including a decade of support), as well as find the emotional strength to work year after year? We quickly found that we couldn't do it alone.
We found the key to Pawsitivity's sustainable success lay leveraging the power of the community. In addition to Pawsitivity's strong board of directors (which includes two doctorates), we discovered help in many ways: Grand Avenue Veterinary Center vowed to manage the spaying and neutering, Garrison Keillor donated autographed items to be auctioned off, John D. Docken VP and Corporate Counsel of First Intl. Bank & Trust of ND, MN, and AZ advised on compliance, plus the Minnesota Wild awarded Pawsitivity "Charity of the Month." Together, we discovered that unwanted dogs can be rescued and rehabilitated, the dogs and families can be trained to work as effective dog-handler teams, and experts can be used in every step of the way.