When it comes to online marketing and just overall leadgeneration you will most likely hear people say do Google Ads first or do SEOfirst and as a new business owner your probably scared and not sure which routeyou should take. In this blog post, I’m going to talk about just that. I’ll coversome of the pros and cons of each so that you can make a better decision foryour business.
In my own personal opinion based on my many years of doingonline marketing for small businesses, I personally believe that if given thetwo options, you should always start with Google Ads first, for at least 4-5months before considering investing in SEO.
The reason being is that with Google Ads, you can pay perclick and show up for all the keywords that you want within a week and startgetting clients immediately. Over the next few months, you’ll get real data onwhich keywords are actually bringing you revenue for your business because youcan track all these things inside of your dashboard. You’ll see which of yourlanding pages or sales pages work well with each individual keyword that youare spending money on and you’ll see which keywords bring you the most revenuefor your business.
With Google Ads you can target anywhere around the world andhave your ads show up in another continent, assuming you are able to servicesclients in that region. With SEO you have to wait several months and build tonsof content and backlinks in order to rank for that spot. Not to mention youhave other competitors in that region that you have to compete with for thatspot on Google. It's just better to spend the money and get traffic.
As you do Google Ads and you split test your landing pages,this will give you great insight as to how you should modify your website as awhole, how to use the right copywriting to increase the user experience on yoursite and to implement the right changes that will help turn your website into alead generating sales machine.
Once you’ve been through this process now its time to startputting together a strategy on how to grow and scale your business with SEO.
Ideally, you would want to keep doing Google Ads and tryingto spend as much money as possible, depending on how much business you canhandle. While actively working on your SEO. You have to keep in mind thatranking #1 for your top-performing keywords can take anywhere between 3 monthsto 1 year depending on the level of competition on those keywords you aretrying to rank for.
You want to have steady revenue being generated from GoogleAds while you slowly fund your SEO. A lot of marketers and other entrepreneurswill make it sound like SEO is free traffic, to some extent, it is, however itstill requires you as a business owner to spend money, time and resources inorder to hire someone to do SEO for you.
As it requires a long list of actions that need to beimplemented on a monthly basis and there is a recurring cost to this type ofservice, its pretty comparable to that of Google Ad costs. So regardless if youdo Google Ads or SEO you are still spending money to acquire customers. Most ofour top-performing clients we do Google Ads & SEO so that they have theopportunity to show up two times on the first page of Google and have a higherchance of getting more traffic to their website rather than just having 1position only on the first page of Google.
The trick with SEO is to make a commitment in your organization that you are willing to spend whatever it takes to rank #1 on Google because all your competitors are quite literally trying to rank at the top of Google. What ends up happening is a lot of businesses work on their SEO for 3-4 months, get discouraged of the long wait process and give up the challenge.
The top 3 remaining businesses that don’t give up and keep working hard to rank their websites are usually the ones that end up getting the top spots on Google. You’ll find that no matter what industry you look at, there are typically 3 businesses that do a majority of sales in that particular niche. SEO is not a sprint, it’s a marathon and the businesses that commit and keep working will find that their revenue experiences a huge spike once they reach the first page of Google. However until you reach the top spot on Google, you should take a shortcut and use Google Ads to get your business up and running.
The key is to use every single profitable strategy that you can think of to get clients, as soon as you have one source that’s bringing you, customers. Diversify and find and test other ways of acquiring customers so that you never have to stress about mainlining a certain sales quota in your company to keep your lights on.