"What I find interesting is all the customer communication options offered by Morion SMS and Morion Eye Message. I use these to inform my customers by email and SMS about certain promotions, for example around Christmas. Customers have had a very positive reaction to this, and some even send an SMS back.
I schedule communications to wearers of glasses after a month, a year, 2 years, 3 years and 5 years. I send a message every 6 months to users of contact lenses. I also schedule about 3 campaigns a year around a particular theme: sunglasses, reading glasses etc. Communication is key, and with Morion I have this perfectly under control!"